Where It All Began
It all started with a simple observation in the sand. Our feet were never meant to cope with the hard, flat, and unforgiving surfaces that define modern life. In the 1970s, in New Zealand—a country known for adventure and innovation—two pioneers came together to solve a problem that affects us all: how to restore the natural movement and support our feet were designed for.
The Beginnings of Formthotics
Dr. Charlie Baycroft, a sports medicine specialist, realised that replicating the soft support of sand could help people suffering from foot pain, injuries, and discomfort. At the same time, professional skier, boot-fitter, and now Director of Foot Science International (the parent company of Formthotics), David Boyd, was exploring how custom orthotics could improve his skiing performance. Through research, he developed early prototypes using thermoplastic foam that could mould to the foot. A chance encounter between Dr. Baycroft and David Boyd sparked a 30-year partnership, resulting in the first version of Formthotics—custom orthotics designed to restore natural foot function and keep people active.
Innovating for Better Movement and Health
Today, we carry forward their legacy by constantly innovating and improving our products to meet the diverse needs of both patients and athletes. From clinical applications to sports performance, the passion for improving lives remains the driving force behind everything we do.
"We exist to make a difference, helping prevent and treat injuries while improving lives by keeping people healthy, active, and mobile."
This purpose is at the heart of everything we do —whether through supporting clinicians in treating foot conditions or helping athletes achieve peak performance. Our custom orthotics are designed to empower people to move freely, comfortably, and confidently every day. This commitment has opened up new opportunities, enabling our business to grow while increasing our positive impact on the planet and people. It drives us to constantly innovate, striving to create the highest quality products.
"The desire to develop and improve products to keep people active and mobile is one of the few things that hasn’t changed over the years." --- David Boyd, Founder of Formthotics
Our Values
What Drives Us Forward
We Look After Each Other
We foster a culture of care—whether it’s for our customers, employees, or partners. Building strong, supportive relationships helps us grow together.
We Deliver on Our Promises
Integrity is everything. When we make a commitment, we see it through, ensuring trust and reliability in every interaction.
Always Improving
Continuous improvement is in our DNA. We embrace challenges as opportunities for growth and innovation, ensuring that we always offer the best solutions possible.
Attitude is Everything
A positive attitude shapes how we work and solve problems. We face every situation with energy and optimism, knowing that our mindset drives our success.
Manaakitanga
This core Māori principle reflects our commitment to respect, hospitality, and kindness. It inspires us to act with care and generosity toward others, fostering a sense of community and responsibility.
Our People
The Heart Behind the Brand
Our diverse team of innovators and clinicians are passionate about delivering impactful orthotic solutions. Our collaborative environment promotes learning and growth, keeping us at the forefront of orthotic innovation. By supporting each other and maintaining a positive attitude, we can continue to make a meaningful impact on people’s lives.
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David Boyd, Founder and Director
An avid skier, David recognized the potential for custom orthotics to enhance performance and comfort for athletes, leading to the creation of Foot Science International. With expertise in manufacturing, medical devices, and international business, David continues to shape strategy as Director of several successful companies. You can still find him at headquarters in Christchurch, staying deeply involved with Formthotics’ future.
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Shane Heenan, CEO
A problem-solver with emotional intelligence, Shane combines strategic thinking with a passion for people. With over a decade of experience in technology and international markets, he drives revenue growth while building a human-centred culture. Whether leading the business or flipping BBQ steaks, Shane believes in one thing: “There are plenty of things you can fake in life. Passion isn’t one of them.”
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Jarrod Patrick, Sales Director
Jarrod brings over 15 years of international sales and marketing experience, building relationships and expanding the Formthotics brand into new markets. He supports key account managers while forging new opportunities across both medical and retail segments. When not growing business, you’ll find Jarrod restoring vintage motorcycles or trying his hand at cattle farming.
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Steve Lafferty, Business Development Manager, Asia Pacific
With a Sports Science degree and a love for biomechanics, Steve explores new market opportunities across the Asia Pacific and Middle East. He fosters partnerships with distributors and universities and leads workshops for clinicians worldwide. When not working with feet, Steve enjoys sailing classic yachts around Auckland’s Hauraki Gulf.
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Anna Coope, European Account and Education Manager
Anna brings over two decades of experience in account management, healthcare, and podiatry. Her expertise in lower-limb pathology and attention to detail make her the ideal lead for developing our education platform. On weekends, you’ll find Anna re-upholstering furniture or tending to her garden in her 1930s home.
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Dr. Bob Eckles, Medical Director
A podiatrist with a lifelong passion for biomechanics, Dr. Eckles’ journey began in the late ’70s after an injured foot inspired him to pursue podiatry. He has held roles ranging from foot surgeon in California to Associate Dean at the New York College of Podiatric Medicine. Today, Dr. Eckles is thrilled to be advancing foot and leg mechanics with Formthotics, advocating for the expertise podiatrists bring to wound care, surgery, and sports medicine.
The Problems We Solve
Our modern world presents challenges that our bodies weren’t built to handle. Hard surfaces, poor footwear, and repetitive stress can lead to chronic pain and injuries. We aim to solve these problems by:
Providing Custom Support: Formthotics orthotics create a perfect connection between the foot, shoe, and ground—offering personalised comfort and injury prevention.
Enhancing Performance: Athletes and active individuals benefit from increased stability, reduced fatigue, and better alignment.
Enabling Rapid Recovery: Clinicians trust Formthotics to provide quick, modifiable solutions that speed up recovery for patients with foot, knee, or lower limb pain.
Sustaining a Healthy Planet: By transitioning to plant-based materials, we reduce our environmental footprint while continuing to innovate.
We are working toward a bold vision:
“To be recognised as the world’s most effective and sustainable orthotic by 2030.”
As we push the boundaries of innovation and sustainability, we invite you to be part of our journey. Together, we can create a world where everyone moves freely and confidently, supported by products that care for both people and the planet.
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Discover More About Us
Learn more about our history, milestones, and sustainability initiatives.